The Changing Mattress Industry in America - 2517 Words

The Changing Mattress Industry in America Changes in the global environment in conjunction with the deepest and most prolonged economic downturn since the Great Depression have started what I believe is a sea change in the domestic mattress industry. Factors such as declining new home sales, tightening of consumer credit, the consumer confidence index still well below pre-recessionary levels (Wang, 2010) and unemployment hovering near 10% have all contributed to the end of conspicuous consumption for big-ticket items like mattresses and foundations (‘mattresses’). Mattress manufacturers will need to lower material and manufacturing costs, develop products that differentiate them from their competitors, or develop new channels of†¦show more content†¦There are now processes in place that include the production of individual objectives, strategies and action plans. In addition, in order to create an environment of cooperation, trust and motivation for both KKLC and its licensees, the Executive Vice Presid ent at KKLC has directed the sales team to establish a â€Å"big brother system† where each of the sales team members are now assigned specifically to certain licensees around the country. As such, each sales team member has begun the process of fostering a harmonious working relationship with the sales executives from their assigned licensees. For the first time in the history of the licensee-licensor relationship, there are now defined strategies and objectives that both parties are tackling together. This is a new initiative for KKLC, and one that is necessary to foster the creation of a synergistic approach to mutual growth. If each of the five sale team members have eight personal objectives, strategies and action plans and each establishes eight additional objectives and strategies with two sales managers who we are assigned to from the licensee side, as a total company we now have approximately 120 total objectives and strategies for 2011. The framework of management by objective is now in place. Specific goals have been determined in a participatory manner, and the goals are reviewed monthly. This is a step in the evolution of the two parties,Show MoreRelated The Changing Mattress Business2591 Words   |  11 PagesGreat Depression, have started a sea change in the domestic mattress industry. The end of conspicuous consumption for big-ticket items such as mattresses and foundations, is the result of declining new home sales, tightening of consumer credit, the consumer confidence index still well below pre-recessionary levels (Wang, 2010), and unemployment hovering near 10%. In order to remain viable in rapidly changing global and task environments, mattress manufacturers will need to lower material and manufacturingRead MoreThe Sixties Were A Great Decade1230 Words   |  5 PagesBlock, and Sugar Hill Gangs where introduced in the eighties. In 1982 Michael Jackson broke away from the Jackson five to come out with his song â€Å"Thriller† and that song is still very well like even to this day. The music in the 1980’s was constantly changing with a large gen re of music. With most of the 80’s music still well known to most even today. When someone speaks of the 80’s most even the younger generation can relate. 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Project Guide Prof. Bhavin Pandya Faculty Member, SVIM Prepared By Samir Patel Rajendra Patel S.V.INSTITUTE OF MANAGEMENT Acknowledgements Preparing a project of this nature is an arduous task and we were fortunate enough to get support from largeRead MoreEdible Oil Industry-India19329 Words   |  78 PagesA MANAGEMENT RESEARCH PROJECT -I ON â€Å"In Depth Study of Edible Oil Industry in India† In the partial fulfillment of the requirement of Master of Business Administration (M.B.A.) Program (2002-2004) Hemchandracharya North Gujarat University, Patan. Project Guide Prof. Bhavin Pandya Faculty Member, SVIM Prepared By Samir Patel Rajendra Patel S.V.INSTITUTE OF MANAGEMENT Acknowledgements Preparing a project of this nature is an arduous task and we were fortunate enough to get supportRead MoreCoercion by Douglas Rushkoff7762 Words   |  32 Pagesdistributor. Rushkoff had just received a phone call from Mort informing him that he was in the hospital. After going to Morts apartment in Queens, Mort tells the author that his own heart attack was do to his guilt in coercing a couple into buying a mattress from him. The author cleverly describes this classic example of the hand-to-hand technique and how easily some people are coerced into buying things they would never have guessed that they wanted. Coercion actually has a horrible effect not just